Amazon is working to increase the ability of Alexa. that is how

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Avi Bhaskar | 29-Apr-2023
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Amazon is developing a large language model (LLM) to power its popular voice assistant Alexa, the company's chief executive Andy Jassy said. Large language models are basically deep learning algorithms that can recognize, summarize, translate, predict, and generate text and other content. Amazon's CEO said the company has an LLM that powers Alexa, but is working on developing a better model than the current one, Tech Crunch reported. According to Jassy, an enhanced LLM will help the company achieve its goal of creating the "best personal assistant" in the world. However, he said it would be difficult to do so in several areas.

During Amazon's first quarter results, Jassy reiterated the company's vision to create the world's best personal assistant, acknowledging that it would be challenging in many areas. However, he acknowledged that the advent of LLM and generative AI has made these models more efficient.

Jassy added that he thinks Amazon got off to a good start with Alexa due to the use of some "hundreds of millions of terminals" in entertainment, shopping and smartphones. The CEO said the company is building an LLM that is not just bigger, but broader and more capable.

Jassy added that the company has been investing in IA and LLM for years. Amazon has introduced Bedrock, which offers a way to build generative AI-powered applications through pre-trained models.

OpenAI's ChatGPT has dominated the Internet space and gained great popularity. Several tech races are now planning to incorporate big improvements based on language models to stay on top of the AI space.

Amazon isn't the only tech giant to mention AI in its quarterly call. Microsoft, Meta and Alphabet, the parent company of Google, also highlighted their investments in LLMs. Alphabet CEO Sundar Pichai said Google will continue to integrate artificial intelligence to improve search capabilities. Microsoft's Satya Nadella said the tech giant will continue to invest in AI as his company has already seen increased use of Bing.

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