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Twitter owner Elon Musk said Thursday that users of the social media platform will be able to offer their followers subscriptions to content, including long texts and videos lasting several hours. Users who offer a subscription to their content, a feature they can access through the "Monetization" tab in Settings, will receive all the money subscribers pay outside of royalties on platforms like Android and iOS. . Twitter will not have a discount for the first 12 months. ALSO READ: Elon Musk says Twitter 'breaks even' amid reports of falling ad revenue
"It's 70% for subscriptions on iOS and Android (they charge 30%) and ~92% on the web (could be better, depending on payment processor)," Musk said in a tweet, adding that Twitter would also help promote the subscription. creators work and maximize profits.
Musk has made changes to boost Twitter's revenue after the social media platform saw ad revenue plummet last year ahead of its recurring acquisition that closed in October.
Since taking over, Musk has rapidly made a series of organizational and product changes. The company implemented the verified blue tick on Twitter as a paid service and reduced the number of employees by around 80%.
The social media company was now "more or less at breakeven," Musk said in an interview with Twitter Spaces on Wednesday.