Description
Social media platform Twitter removed the old verified blue ticks on its accounts since April 1. As a result, the popular news organization The New York Times lost its verification badge following Elon Musk's policy review. The White House has already said it won't pay to check its staff accounts. Businesses must pay $1,000 per month to verify their accounts. But it seems that some organizations might not have to pay the monthly fee. The social media giant is offering free tickets to the top 500 spenders on its platforms. Additionally, the top 10,000 organizations by number of subscribers could qualify for a free verification, The New York Times reported. According to The Verge, the social platform offers advertisers part of the package in what's called an olive branch to the community with which Musk has had a strained relationship. The microblogging platform's ad revenue has plummeted since the billionaire took over the business. Several major ad agencies have warned their clients to be careful around Twitter. If the company provides check marks for free, advertisers won't have to make the difficult choice.
But paid membership means startups will have a hard time building an audience on Twitter because they have to compete with verified brands or shell out $1,000 a month to get verified.
Impersonated accounts have been found to be a major cause of concern for many brands on Twitter. The company said that accounts that change their profile picture, display name or @handle will temporarily lose the brand until the platform reviews their profile again.
