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Meta Platforms Inc said on Friday that it was exploring strategic alternatives for customer service company Kustomer, which it acquired in a process that ended last year. "We are currently exploring strategic alternatives for Kustomer and will continue to support Kustomer's products and customers throughout this process," the Facebook owner said in an emailed statement to Reuters, without providing further details on the alternatives. ALSO READ: Meta braces for more layoffs, ready to match last year's tally: report
The Wall Street Journal, which first reported the news on Friday, said Meta plans to divest Kustomer as it looks to refocus on its core business, citing the company and people familiar with the planned deal.
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Kustomer sells CRM software that allows businesses to communicate with consumers via phone, email, SMS, WhatsApp, Instagram, and other channels. It had seen usage skyrocket during the COVID-19 pandemic.
Meta made the decision to focus on its fastest-growing business messaging offerings, including the WhatsApp monetization opportunity in light of the company's "efficiency efforts."
