Description
In a bold move that shocked the gaming industry, Microsoft announced its intention to acquire Activision King. According to Phil Spencer, head of Xbox, the move is driven by Microsoft's desire to expand its services into the mobile gaming market, an area in which Activision King has deep expertise and dominance. The mobile gaming industry is growing at an unprecedented rate, with much untapped potential, and King's knowledge and industry expertise make it the ideal partner for Xbox's expansion into this market. While some major players raised concerns about the impact of the acquisition on gamers, Microsoft was quick to reassure consumers that it remained committed to putting them first and that the deal will not harm their interests.
The acquisition will give Microsoft access to the talent pool that has made games like Call of Duty: Mobile such huge successes, and Spencer has made it clear that the deal isn't just about acquiring exclusive content.
Xbox is all about making quality games that anyone can enjoy on any platform, and if the Activision deal goes through, there will be no Call of Duty exclusivity for any platform, with all versions available on the same day with no exclusive content.
Spencer also delved into PlayStation-exclusive content, citing Hogwarts Legacy as an example of content that is unfair to players and contrary to principles of inclusion. Xbox believes that all gamers should have equal access to a game, regardless of platform.
With this acquisition, Microsoft is poised to conquer the mobile gaming market and offer gamers even more options to enjoy their favorite titles.
