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More than half of Twitter's top 1,000 advertisers as of September 2022 were no longer spending on the microblogging platform in the first weeks of January this year, CNN reported, citing data provided by digital marketing analytics organization Pathmatics.
Read more: This American restaurant prohibits children under 10 years of age. this is why The data highlights a sharp drop in a $4.5 billion ad business for Twitter. According to data through January 25 of this year, 625 of Twitter's top 1,000 advertisers had stopped buying ads. The list includes brands like Coca-Cola, Unilever, Jeep, Wells Fargo and Merck. As a result, Twitter's monthly revenue from these advertisers fell more than 60% between October and January 25, from about $127 million to just over $48 million, according to the data.
