Description
More than 100 million people listened to Prime Minister Narendra Modi's monthly Mann Ki Baat radio show at least once, while nearly 23 million people listened to or watched the show regularly, according to a study by 'IIM-Rohtak. The Listener Feedback and Sentiment, an analysis by Mann ki Baat, which interviewed 10,003 people across the country from different states and working in different professions, found that nearly 96% of them were aware of the show. Known for being a popular Prime Minister's outreach programme, the radio show debuted on 3 October 2014 and became AIR's regular broadcast on the last Sunday of every month. The 100th edition of Mann Ki Baat is scheduled to air later this month. The survey noted that the data was collected through a psychometrically purified survey instrument. "Data was collected from the northern, southern, eastern and western regions of India using snowball sampling - approximately 2,500 responses per area," said a manager.
The study revealed that nearly 23 million people have listened to or watched the show regularly, while 41 million people have the potential to become regular viewers of the show, watching it occasionally. Sixty-five percent of people watched it in Hindi, while 18% preferred English. The survey covered people in a total of 86 professions: almost 64% of respondents were in the informal sector, including the self-employed, while 23% were students, 9% academics, including teachers, while that 4% were housewives.
Almost 18.87% of the respondents had studied up to class X, while 31.42% were undergraduate students. Almost 13.20% of the respondents were graduates, while 16.21% were postgraduates.
Although it is a radio programme, almost 44.7% of those surveyed state that they have seen it on television, while 37.6% have seen it on their mobile phones and 17.6% have heard it on the radio. The results also revealed that almost 62% of people aged 19-34 preferred to watch or listen to Mann Ki Baat via their mobile phone, while almost 3.2% of people aged 60 and over preferred TV.
The results of the study revealed that the most popular topics were India's scientific achievements, stories of ordinary people and the armed forces, youth issues, environment and natural resources.
A careful study of the content of the 99 episodes reveals that the series has stayed away from politics and focuses on issues that matter to people, largely with the aim of inspiring them, including being responsible citizens. Motivational stories of local and national actors who have succeeded in difficult circumstances, improving the lives and access of people with disabilities, the empowerment of women, natural farming, self-sufficiency have been recurring themes in the program that is now considered the voice of the Prime Minister. , but different from his other political rallies or speeches that lead the country.
For example, during the last 99 edition of his monthly radio show, the Prime Minister spoke about “Nari Shakti” (the power of women) and cited examples of women like filmmaker Guneet Monga and director Kartiki Gonsalves, who won the Oscar for her documentary, 'The Elephant Whisperers', Sister Jyotirmayi Mohanty, a scientist at the Bhabha Atomic Research Center and the India women's under-19 cricket team that won the U-20 World Cup.
The government has already announced that it will release a coin commemorating the 100th episode of Maan Ki Baat scheduled for April 30.
The I&B ministry will also organize a kind of conclave to discuss the issues addressed by the Prime Minister in the different editions of Mann Ki Baat like Nari shakti and Atmanirbharta. Vice President Jagdeep Dhankhar, many prominent actors and celebrities are likely to be present at this conclave.
