Description
Tripura Elections: Prasun Kumar had been working full-time with Pradyot Manikya since 2022. In the recent elections in Tripura, one of the main talking points was the two-year-old Tipra Motha party, which became the second largest party in the state after the BJP. Led by Tripura's royal descendant, Pradyot Manikya Debburman, the new tribal party has created political history. The face of his campaign was Mr. Debburman, and the party, both on the ground and online, made a grand entrance with music, large leader cutouts, film screenings and entire rally sets in the form of ramps for parades. fashion, among others. .
Behind it all, a young mind had worked for Debburman and his new team to take on the biggest political parties. Prasun Kumar, 30, who once headed Prasant Kishor's office, was the mastermind behind Tipa Motha's campaign.
A civil engineering graduate, Prasun Kumar had worked full-time with Pradyot Manikya since 2022. Unlike other political strategists in the country, he does not have an agency or organization of his own. Pradyot Manikya calls him his only "political assistant."
Prasun Kumar started his career as a strategy and management consulting professional at a real estate company, but in 2018 he decided to follow his passion for politics and public policy and return to work in his home state of Bihar. .
Tripura Assembly Elections: A civil engineering graduate, Prasun Kumar had been working full-time with Pradyot Manikya since 2022.
He joined Prashant Kishor's Indian Political Action Committee (I-PAC) political consultancy for the 2019 Andhra Pradesh assembly election, where he worked for YS Jagan Mohan Reddy.
He was later picked by Prashant Kishor to work with him in Bihar when he started his political journey as National Vice President of Janata Dal (United). Soon, he was promoted to take responsibility for managing the entire Prashant Kishor office, as well as taking charge of the Bihar I-PAC unit as head of state.
In 2020, he was commissioned to design dedicated awareness campaigns for I-PAC's Trinamool Congress campaign in West Bengal. But, later that same year, he decided to break away from I-PAC and explore opportunities with young political leaders and political parties in the country.
Prasun Kumar came into contact with Pradyot Manikya during the TTAADC elections in 2021, but it was in March 2022 that he started working full-time with Mr. Manikya's party in Tripura. He then built a team of young professionals through a one-of-a-kind leadership program called the Maharaja Bir Bikram Leadership Program (MBBLP) and created a dedicated unit called the Digital Communications and Media Unit to expand his business in the country. All the boys and girls working in the TIPRA election war room were mostly freshmen from the state.
Tripura Assembly Elections: Pradyot Manikya Calls Prashun Kumar His Only 'Political Helper'.
Campaigns and slogans such as "Bubagra for everyone" and "TIPRA is coming" were his creation. His team was also behind party chairman Pradyot Manikya's massive cuts, flashy brand designs and LED mega walls at campaign rallies, making Tipra's campaigns the talk of the town and forcing other political parties to replicate the model as well.
TIPRA also became the first regional party to launch its electoral manifesto. The manifesto was called the “TIPRA Vision Paper” and included many exciting new programs and policies.
"On one side TIPRA was up against the strongest electoral machine – the BJP and on the other was the CPM, which had ruled the state for more than 25 years. We had to broaden and equalize the strength of the CPM base of a decade". . and also, to exponentially increase our digital footprint to counter the numerically strong BJP. I started from scratch, as the party did not have a formal support ecosystem. A dedicated unit called the 'Digital Communications and Media Unit' was formed and Paul Dangshu, who is now a new MP from the Karamcherra seat, has been appointed as head of the unit,” said Mr Kumar as he explained the challenges he faced. .
Formed to push for a Greater Tipraland, Mr Debburman's new party won 13 seats in the Assembly elections. It was the second-highest score, coming at the expense of the BJP-allied IPFT (Indigenous Progressive Front of Tripura), which only won one of the five seats they contested this time. The BJP won 31.
